Go Home! Go Tell!
In January of 1987, the New York Giants won Super Bowl XXI. Their quarterback, Phil Simms was named the game’s MVP. In the moments after the game, Phil Simms was asked, “You just won the Super Bowl. What are you going to do now?” And Phil Simms said, “I’m going to DisneyWorld!” Now, that was not all as spontaneous and organic as it seemed. Simms later said he was paid $50,000 to say that. But thus began one of the most famous lines in the history of advertising: “I’m going to DisneyWorld!”
